If you’re like me you’ll be sitting down before the New year officially begins and making a bit of a PLAN that includes what you want to be do and have in 2010.

Trouble is most creative people really struggle with making a plan that doesn’t feel restrictive or somehow just can’t get round to it, so year after year they fail to really make the impact, income and inspiration they desire and deserve.

No worries, I’m helping you out over the next 3 days by sharing 3 simple steps that will help you plan your year and your business and be more clear, focussed and centred in 2010!

So keep an eye out for that, and let’s start right away with this big juicy conscious marketing tip:

Know what you really ‘do’. I mean the heart of what you do and who you are.

Do you know that yet?

Once you do your life will radically alter- you’ll effortlessly attract the right people to work with you and it will blow your mind!

I can remember sitting in so many marketing classes over the past 3 years where I felt there was a big disconnect between the ‘marketing gurus’ and heart centred or spirit led entrepreneurs or service professionals like us.

Because my partner’s business was marketing and copy writing I began to learn about getting a message out to many people from the ‘insider’ viewpoint.

But time after time, I would sit in a class surrounded by what I would call gifted souls- people who had ‘heard the call’ folks who genuinely cared, had huge potential and wanted to live life on their terms- and time and again I would see a huge mistake being made that was costing them dearly. Here they were, investing in and learning systems, strategies and tools such as writing great copy, using the web and direct mail- all valuable and important aspects of marketing- but of no use at all until you are absolutely crystal clear on the fundamentals:

In other words- You need to know EXACTLY what you REALLY do.

When I say ‘what you do’ I am talking about your unique gift- your piece of magic that you came to contribute. There is absolutely no point investing thousands into marketing if you still aren’t clear on your message and your value.

Until you know exactly what your value is your marketing is doomed to mediocrity at best. I’m going to share with you a big tip now that can add so much value to you if you ‘get ‘ this….

The big thing I learned in 2009 is to focus on the transformation you provide for others, not how you deliver it but the outcome you or your products/ services create.

Once you know that you must whittle it down to a single sentence no more than 15 words. Here’s an example: “At Bettermorphosis my ‘business’ is helping people get their gifts out in a way that improves their lives physically, spiritually and financially. “

A shorter way of saying this is “I help people to get their gifts out.” (You’ll notice that ‘Get Your Gift Out’ is also the name of my best-selling system that helps gifted individuals uncover and monetise their gifts so they can fulfil their soul’s potential and manifest their Highest Vision.

Oftentimes, when you really get to the heart of what you do it can make a great title!) To tell you more I’d let you know that once people understand and value their gifts they find that not only can they make an abundant living, but that they are more fulfilled, centred and authentic.

I could passionately talk about this for hours, so that in itself would do any ‘marketing’ or ’selling’ Do you see and feel the difference?

There is no sense of manipulation, of trying to ‘get people to buy something’ you are just clearly expressing your gifts and then, by Law of attraction you are able to help the exact people who need you in an effortless, natural way.

It’s truly a beautiful thing with no ‘ickiness’ or ‘hard sell’ that doesn’t honour that soft, divine feminine soul of your business. (whether you are a guy or a gal, my personal belief is that we all have masculine and feminine energy and that the part of you that creates and births your dreams is – you guessed it the feminine. the aspect that ‘makes it happen’ is the masculine- this is a whole other article!)

It’s never about the structure and the paper the words are written on, but about the way you convey your heart & purpose through the vehicle of what you do.

So now, how can you relate this to your business? Can you come up with your “Purpose Punchline” and add it to your social media sites, webpage and business card?

Next time you’re at a party and you are asked the dreaded- “So what do you do?” question you now have an interesting conversation opener!

The added bonus is you won’t be stuck saying “er… I’m a writer but I’m also a reiki master, intuitive counsellor and have an online business” which I was always stammering over in my early days… I never knew had to express what I did and would feel awkward and mis-represented whatever I said This way you have a clear, pithy message that will cover what you are really all about and what you mean.

To sum up: Now is the best time to find out what you ‘do’. Knowing this will not only increase your business, make you more focussed and effective, but it will also be a relief to have a reply that doesn’t make you cringe at your next party!

So get working on your ‘Purpose Punchline’ and let me know how this exercise goes for you.

Hint- if you are having trouble think of a client success story or someone you have helped- it may even be a friend or relative- what was the big benefit of what you did?

Maybe you helped them get out of their own way or overcome an addiction- perhaps you helped to make them look stunning or lose weight. Remember to stay focussed on the transformation- not the process you took them through to get there!

Lots of love & Blessings Katharine

P.S. If you enjoyed this and found it helpful you will just love my upcoming FREE call where I’ll be going into details on how to make a PLAN for 2010 and taking you through some simple steps for making 2010 your best year yet! If you are not yet signed up jump on this great gift now as spots are going fast! Here’s the link.

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